Sun Slashes Mid- and High-End Server Prices

By Brian Proffitt (Send Email)
Posted Apr 18, 2001

By Brian Proffitt

In anticipation of new product releases, Sun is slashing prices for three UltraSPARC servers by up to 16 percent.

Prices for Sun Microsystem's Enterprise 3500, 6500, and 10000 UltraSPARC II servers will be cut up to 16 percent, according to an announcement made by the company Tuesday.

The cuts are being made in conjunction with the release of new UltraSPARC III systems, company officials said.

In an interview with Reuters, Sun's Vice President of Product Marketing and Stategic Planning Shahin Khan emphasized that this price cut was not a direct response to market conditions.

"This is not a reflection of what we see in the market nor driven by what we see in the market. This is really purely based on [what happens when] we announce new products," Khan told Reuters.

Regardless of the motivation, prices on mid-level Enterprise 3500-6500 servers, are expected to be cut from 8 to 16 percent. Enterprise 10000 servers will see price drops up to 16 percent.

Sun has seen sales fall-offs over recent weeks. Analysts point to the weakening tech market, coupled to the usual "wait for the new product" effect that typically plagues corporations with short development life-cycles for their products.

Sun will release its first quarter earnings report this Thursday, April 19. The company has remained silent on expected earnings since a late February earnings warning.

Page 1 of 1

Comment and Contribute

Your name/nickname

Your email

(Maximum characters: 1200). You have characters left.



Thanks for your registration, follow us on our social networks to keep up-to-date