GuidesWebTechniques: Traffic Surveillance

WebTechniques: Traffic Surveillance




“Navigational elements of your site-how a user moves from one place to another-are integral
parts of the user experience. Ask yourself several questions about your site’s effectiveness
and whether the adjustments you make will positively effect your site’s visitors. Can you tell
what users want from a Web page or cluster of Web pages? Are people drawn to your most
important pages? When hits come from search engines or external links, on which pages do
these visitors typically end up?”

“I’m not a usability expert by any means. I’m a Perl hacker. But the first step in answering most
of these questions is to gather data. Much of this data is tracked by a referer log that, for each
request, also records the browser’s previous requested page.”
This month I decided to
keep tabs on my site’s traffic flow in an attempt to ultimately improve its user experience. I left
Apache’s default logging alone, and logged many other interesting items directly to a DBI log
using mod_perl.

“Apache doesn’t include referer logging right out of the box, but you can access it with one or
two directives, then sit back and wait a month while statistics pour in. This month I decided to
keep tabs on my site’s traffic flow in an attempt to ultimately improve its user experience. I left
Apache’s default logging alone, and logged many other interesting items directly to a DBI log
using mod_perl.

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