ASPnews: IBM, Microsoft and Sun -- Just Here to Help?
"So you're an independent software vendor (ISV) and you're thinking of making a move to the ASP model. You need help, and you're going to need customers. So who are you gonna call?" So you're an independent software vendor (ISV) and you're thinking of making a move to the ASP model. You need help, and you're going to need customers. So who are you gonna call?
"Microsoft, Sun Microsystems and IBM would certainly like you to call them. These three behemoths of the computing world have each put together initiatives that promise to help businesses get on the road to profitability with the ASP model. They also say they'll assist in winning those elusive customers...."
"More recently, all have introduced a business-oriented element to their programs, reflecting the fact that most ASPs fail though lack of revenues or faulty business plans rather than because their technology can not deliver the service it is supposed to. 'Sun's initial work was in how systems should be set up, but now we are addressing 'go to market' strategies,' Jeanette Kennedy, senior director for partner programs and services at Sun, told ASPnews. 'For example, we have an assessment tool that helps companies decide whether they should be an ASP that hosts apps, or whether they should build Web-ready apps only.'"
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