Companies have cheap servers doing technological grunt work, like serving up Web pages or hosting desktop operating systems.
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From chip manufacturers to operating system vendors to virtualization software providers, everyone offers features to optimize memory capacity.
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VMware is paying up to $200 million to its parent company, EMC, to acquire several software product lines.
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The next step is integrated management that reflects the new way of doing things in the virtual world.
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Citrix is best known for XenApp but industry analysts say Citrix is playing catch-up.
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The upcoming version of VMware's VDI software offers new features to extend its server virtualization power to the desktop.
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Virtually Speaking: VMware's purchase of Zimbra further solidifies its cloud strategy and puts it in direct competition with Microsoft.
Tags : Google, virtualization, VMWare, Microsoft, Cloud

After some speculation, the deal is now public, continuing VMware's flight to the cloud.
Tags : VMWare, e-Mail, Yahoo, Cloud, Zimbra

Hard-Core Hardware: To EMC, VMware and Intel chips are the glue joining storage and server hardware.
Tags : virtualization, VMWare, chips, Intel, EMC

Virtually Speaking: Load balancing is tricky stuff, but it gets even more complex when the workloads are a mix of real and virtual.
Tags : policy, virtualization, VMWare, workloads, load balance

Rivals Microsoft and Xen will be there, but VMworld is VMware's show, so you can expect the current virtualization leader to unveil its latest strategy.
Tags : virtualization, VMWare, Microsoft, Hyper-V, hypervisor