Sun and Noblestar Bring Proven Wireless Solutions to Market

By Jeffrey Meltzer (Send Email)
Posted Mar 20, 2001


Sun Microsystems, Inc., (Nasdaq: SUNW) a leading provider of hardware, software and services that power the Internet, and Noblestar, the company that elegantly engineers successful digital businesses, today announced a strategic relationship to deliver customizable wireless solutions to the growing population of corporate customers demanding quickly deployable, proven wireless solutions. Jointly developed and deployed wireless solution sets will enable businesses today to take advantage of wireless solutions for next-generation consumer and employee applications.

Today's announcement includes the implementation of three wireless solutions that derive from the collective work with three customers -- Posten Brev, Sonera zed and Autodesk. These solution sets feature effective, reliable and predictable solutions that are essential in industries where time-to-market means everything. The solution sets have been designed to be flexible enough to meet a wide variety of customer needs and allow for customization to occur. Currently Sun and Noblestar are pursuing over a dozen joint prospects in the wireless arena, as well as continuing to collaborate on building next-generation wireless solutions. Customers can verify the capabilities and performance of the proposed wireless solutions at Noblestar's Wireless Accelerator Labs located in Reston, Virginia and Amsterdam, The Netherlands. Sun Microsystems a leading provider of hardware, software and services that power the Internet, and Noblestar, the company that elegantly engineers successful digital businesses, today announced a strategic relationship to deliver customizable wireless solutions to the growing population of corporate customers demanding quickly deployable, proven wireless solutions.

''Sun's strategy for delivering end-to-end wireless solution sets remains consistent -- team with partners to offer the strongest business solutions possible, while providing customers with the most robust technology available,'' said, Darlene Yaplee, vice president, Global Solution Integrators, Sun Microsystems, Inc. ''These solution sets are designed to provide customers with the peace of mind that comes with knowing their solution has proven successful and that leads to business efficiency and profitability which are essential in today's business climate.''

This alliance announcement comes at a time when businesses and consumers are increasing their adoption of wireless devices. In fact, according to a recent statement by Forrester Research, ''As employees, individuals will begin to rely on their personal PDAs, cell phones, and digital cameras to become more productive at work and improve business operations. The information utility will also help executives hone their research skills to access data critical to their business success, or to accelerate career ambitions using online training programs.''

''Sun and its partners are working together to create and deploy solutions that unite the enterprise, the internet, and telecommunications and in turn provide the custom, glass-breaking solutions our customers have come to expect from Sun,'' said Ann Wettersten, vice president, Wireless Business Group, Sun Microsystems. ''Wireless implementations add new complexities like location, personalization, and cultural comfort, so it's crucial for us to have partners like Noblestar with global reach and local expertise.''

''While many businesses are still grappling with how to leverage wireless innovations to reach customers, generate revenue and ensure increased operating efficiencies, a number of pioneering companies have already developed and deployed successful wireless strategies,'' said Paul Opalack, CEO and founder of Noblestar. ''Noblestar has allied with pioneering companies in the U.S. and Europe to successfully deliver more than 40 mobile and wireless business applications. This experience provides the foundation for our work with Sun to develop and deliver proven, reliable and scalable wireless business solutions in rapid timeframes.''

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