More articles by Charlie Morris

Getting the Most From Your Log Files

Every Web site has a different set of goals, but there's one thing we all have in common: We want more traffic! Although a sure-fire way to build Web site traffic quickly remains as elusive as a sure-fire way to predict stock prices, there are some tried-and-true methods that can help you build your Web site traffic slowly but surely. The ambitious site owner will use various promotional tactics on an ongoing basis, but this article is not about any one traffic-building technique.